If you’ve heard the term “SEO” but aren’t sure what it means, you’re not alone. Search Engine Optimization (SEO) might sound technical, but it’s actually something you can learn step by step.
In this guide, we’ll walk you through the basics so you can start improving your website’s visibility today.
SEO stands for Search Engine Optimization. In simple terms, it’s the process of making your website more visible in search engines like Google. When people search for something related to your business, you want your site to show up. That’s where SEO comes in.
For example, if you own a bakery in Cape Town, you’d want your website to appear when someone types “best bakery in Cape Town” into Google.
Think about your own search habits. When you need something, you probably go to Google and click one of the first few results. So, if your website isn’t showing up near the top, potential customers might never find you.
In short, Search Engine Optimization helps:
Increase traffic to your site
Build trust with your audience
Bring in more customers over time
To understand how Search Engine Optimization works, it helps to break it down into a few main parts:
These are the words and phrases people type into search engines. You want to use keywords that match what your audience is searching for. For instance, if you sell handmade candles, good keywords might include “soy candles” or “eco-friendly candles.”
Once you have your keywords, you need to create useful content around them. This might be a blog post, a product page, or even your homepage. The key is to provide real value to your visitors.
This includes things you do on your website itself, such as:
Adding keywords to your titles and headings
Using images with proper file names and alt text
Making sure your site loads quickly
This refers to actions taken outside your site, mainly getting backlinks. When other websites link to your content, it tells Google your site is trustworthy.
Although this sounds complex, it mainly means making sure your site works well. This includes mobile-friendliness, fast loading times and a clear website structure.
Now that you know what SEO is, here’s how to take your first steps:
Use tools like Google’s Keyword Planner, Ubersuggest, or Answer the Public. Look for terms your audience might search for.
Pick one page and improve its SEO. Add a relevant title, a few well-placed keywords and helpful content.
Search engines love fresh, helpful information. So, write blog posts, FAQs, or guides that answer your customers’ questions.
A clear menu and good internal links help both users and search engines find what they need.
SEO changes often. Therefore, it’s important to stay updated through blogs, podcasts, or courses.
SEO might seem overwhelming at first, but you don’t need to do everything at once. Start small and focus on your audience. Over time, your efforts will pay off. Remember, the goal of SEO isn’t to trick Google — it’s to help people find what they’re looking for. If you keep that in mind, you’re already on the right track.
Need help getting started with SEO? Contact us — we’d be happy to answer your questions or guide you through your first steps.
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