Google Ads Management

Google Ads puts your business in front of people who are searching for what you sell, right now. Done well, it is one of the fastest ways to get new enquiries. Done badly, it burns through your budget. Our Google Ads management makes sure every rand works harder.

Sutherland Sites manages Google Ads campaigns for South African businesses in healthcare, property, retail, professional services and more. We handle the setup, daily optimisation and reporting, so you can focus on the customers coming through the door.

What is included in our Google Ads management

• Account and conversion tracking setup with Google Analytics 4 and Google Tag Manager
• Keyword research and competitor analysis
• Search, Performance Max, Display, YouTube and remarketing campaigns
• Ad copy written to get clicks from the right people
• Landing page recommendations to turn clicks into leads
• Negative keyword management to cut wasted spend
• Monthly reports on leads, cost per lead and return on ad spend

How we run your campaigns

1. Audit or setup: we review your existing account or build a new one properly from the start.
2. Tracking: we make sure calls, forms and WhatsApp clicks are measured, so decisions are based on real results.
3. Launch: we go live with focused campaigns and a budget that suits your goals.
4. Optimise: we adjust bids, keywords, ads and audiences every week.
5. Report: you get a clear monthly report and a call to plan the next month.

Smart automation, human judgement

Google’s automated bidding and Performance Max campaigns are powerful, but they need the right data and the right guardrails. We combine Google’s automation with hands on management so your budget goes to searches that bring in real customers, not just clicks.

Who we run Google Ads for

Most of our Google Ads clients are businesses that need a steady flow of calls and enquiries: medical and allied health practices, property businesses, retailers, professional services firms and online stores. If people search Google for what you offer, Google Ads can put you in front of them at the moment they are ready to buy.

What does Google Ads cost?

There are two parts to the cost. Your ad spend is paid directly to Google, and on most campaigns you only pay when someone clicks your ad. You choose the monthly budget and can change it at any time. Our management fee covers the setup, weekly optimisation and reporting.

How much you should spend depends on your industry, your area and how much competition there is. A click on a legal or medical search in Johannesburg costs a lot more than a click for a local hobby shop, for example. In your free consultation we look at the keywords that matter to you and recommend a realistic starting budget before you commit to anything.

Getting more from your budget

• Tracking that counts real leads: calls, form submissions and WhatsApp clicks are tracked as conversions, not just page views.
• Tight keyword targeting: we focus on searches with buying intent and block the ones that waste money.
• Landing pages that convert: the page people land on matters as much as the ad. We make practical recommendations, and our web design team can build dedicated landing pages.
• Location and schedule settings: your ads show in the areas you serve, at the times you can answer the phone.

Google Ads for medical practices

Healthcare advertising has extra rules. Google restricts some healthcare and medicine ads, and practitioners registered with the HPCSA must follow its ethical rules on advertising. We keep healthcare ads factual and informative, with no claims about being the best and no promised outcomes.

Google Ads and SEO work better together

Google Ads brings in leads from day one, while SEO and GEO build long term visibility that does not cost per click. A fast, clear website makes both work better. Have questions? Read our FAQs or book a free 30 minute consultation.

Google Ads FAQs