Google Ads Management

Google Ads puts your business in front of people who are searching for what you sell, right now. Done well, it is one of the fastest ways to get new enquiries. Done badly, it burns through your budget. Our Google Ads management makes sure every rand works harder.

Sutherland Sites manages Google Ads campaigns for South African businesses in healthcare, property, retail, professional services and more. We handle the setup, daily optimisation and reporting, so you can focus on the customers coming through the door.

What is included in our Google Ads management

• Account and conversion tracking setup with Google Analytics 4 and Google Tag Manager
• Keyword research and competitor analysis
• Search, Performance Max, Display, YouTube and remarketing campaigns
• Ad copy written to get clicks from the right people
• Landing page recommendations to turn clicks into leads
• Negative keyword management to cut wasted spend
• Monthly reports on leads, cost per lead and return on ad spend

How we run your campaigns

1. Audit or setup: we review your existing account or build a new one properly from the start.
2. Tracking: we make sure calls, forms and WhatsApp clicks are measured, so decisions are based on real results.
3. Launch: we go live with focused campaigns and a budget that suits your goals.
4. Optimise: we adjust bids, keywords, ads and audiences every week.
5. Report: you get a clear monthly report and a call to plan the next month.

Smart automation, human judgement

Google’s automated bidding and Performance Max campaigns are powerful, but they need the right data and the right guardrails. We combine Google’s automation with hands on management so your budget goes to searches that bring in real customers, not just clicks.

Google Ads and SEO work better together

Google Ads brings in leads from day one, while SEO and GEO build long term visibility that does not cost per click. A fast, clear website makes both work better. Have questions? Read our FAQs or book a free 30 minute consultation.